The Psychology Of Entertainment Media

The Psychology of Entertainment Media PDF Book Detail:
Author: L. J. Shrum
Publisher: Routledge
ISBN: 1848729448
Size: 51.92 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 346
View: 5157

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Book Description: In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

The Psychology Of Entertainment Media

The Psychology of Entertainment Media PDF Book Detail:
Author: L. J. Shrum
Publisher: Taylor & Francis
ISBN: 1135622035
Size: 12.80 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 312
View: 2864

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Book Description: The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology.

Psychology Of Entertainment

Psychology of Entertainment PDF Book Detail:
Author: Jennings Bryant
Publisher: Routledge
ISBN: 1135257418
Size: 16.50 MB
Format: PDF, Mobi
Category : Games & Activities
Languages : en
Pages : 476
View: 2854

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Book Description: As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.

Media Entertainment

Media Entertainment PDF Book Detail:
Author: Dolf Zillmann
Publisher: Routledge
ISBN: 1135667543
Size: 62.72 MB
Format: PDF, Mobi
Category : Psychology
Languages : en
Pages : 296
View: 5338

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Book Description: This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.

The Psychology Of Entertainment Media

The Psychology of Entertainment Media PDF Book Detail:
Author: L. J. Shrum
Publisher: Taylor & Francis
ISBN: 1136809341
Size: 28.36 MB
Format: PDF
Category : Psychology
Languages : en
Pages : 364
View: 5924

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Book Description: In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

The Political Effects Of Entertainment Media

The Political Effects of Entertainment Media PDF Book Detail:
Author: Anthony Gierzynski
Publisher: Rowman & Littlefield
ISBN: 1498573991
Size: 51.69 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 248
View: 4731

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Book Description: This book provides theory and empirical research on entertainment media’s effects on political perspectives. Included are experimental and survey research on the impact of shows such as Game of Thrones, House of Cards, and The Colbert Report, the genre of science fiction, and villain and leader character types.

Entertaining Persuasion

Entertaining Persuasion PDF Book Detail:
Author: Martin Waiguny
Publisher: Springer-Verlag
ISBN: 3834962015
Size: 10.76 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 277
View: 6630

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Book Description: Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder haben und zeigt auf, wie sich dies auch in Verhaltensabsichten und im Verhalten von Kindern äußert.

Entertainment And Society

Entertainment and Society PDF Book Detail:
Author: Shay Sayre
Publisher: Routledge
ISBN: 1135839956
Size: 77.39 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 600
View: 1754

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Book Description: The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives – covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, television, and print. A primary emphasis is placed on the impact of technological and cultural convergence on innovation and the influence of contemporary entertainment. The authors begin with a general overview of the study of entertainment, introducing readers to various ways of understanding leisure and play, and then go on to trace a brief history of the development of entertainment from its live forms through mediated technology. Subsequent chapters review a broad range of theories and research and provide focused discussions of the relationship between entertainment and key societal factors including economics and commerce, culture, law, politics, ethics, advocacy and technology. The authors conclude by highlighting innovations and emerging trends in live and mediated entertainment and exploring their implications for the future. The new edition features updated examples and pedagogical features throughout including text boxes, case studies, student activities, questions for discussion, and suggestions for further reading.

Creating Images And The Psychology Of Marketing Communication

Creating Images and the Psychology of Marketing Communication PDF Book Detail:
Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135606633
Size: 70.95 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 440
View: 2922

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Book Description: The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.