Market Matters

Market Matters PDF Book Detail:
Author: Louisa Buck
Publisher:
ISBN: 9780728710511
Size: 48.96 MB
Format: PDF, ePub, Mobi
Category : Art dealers
Languages : en
Pages : 68
View: 1981

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Book Description:

Market Matters

Market Matters PDF Book Detail:
Author: Locke Carter
Publisher: Hampton Press (NJ)
ISBN:
Size: 12.41 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 279
View: 573

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Book Description: Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a decidedly socialist/Marxist perspective, ones that espouses strong anti-Capitalist, anti-competitive statements. While members of the academy have learned much about cultural artifacts and practices from these methodologies and critiques, they are also disenfranchised from the larger world-view - free-market, competitive, and capitalistic. This volume, a collection of 11 scholarly essays, begins to fill this gap by asserting a theoretical and practical stance based on free-market mechanisms and behaviors. Through a variety of approaches - from broad argument to specific examples of market behaviors, from historical criticism to case studies - this collection makes the case that, despite fears expressed by numerous critics of capitalism, technical communication and rhetoric and composition retain all their force, rationale, and value when expressed in free-market terms. Specifically, the collection argues that writing disciplines have market value and that Marxist approaches to the fields are not capable of promoting this value. It follows, then, that participants in these fields need to begin viewing themselves as market-players instead of reactionaries. A second general argument is that markets are inherently rhetorical, meaning that they create information, are subject to socially constructed trends, persuade and communicate values and ideas. In other words, the market is a natural and logical domain for rhetorical study and participation. Finally, a third argument is that certain activities, distance education foremost among them, create value for these academic fields. If we see our fields as having market value, we do not need to view distance education as a threat to writing disciplines, but rather an opportunity for growth and development. Locke Carter, the editor and lead essayist, holds not only a PhD in Rhetoric from the University of Texas at Austin, but also an MBA from the University of Texas at Austin.

Marketing Matters

Marketing Matters PDF Book Detail:
Author: Kendall Carey
Publisher: Archway Publishing
ISBN: 1480890634
Size: 78.15 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 136
View: 7537

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Book Description: Marketing Matters provides a methodology for industrial and B2B marketers to maximize the value of marketing. The Carey Price Sensitivity Curve, which allows marketers to measure price sensitivity, makes it possible to conduct a market analysis and simulate different outcomes. This curve shows the importance of price relative to everything else in any properly defined product or service market segment. In addition to explaining how the curve works, this marketing guide will help you: • segment product lines to maximize profits; • navigate geographic differences when selling products and services; • base market segmentation on why it is necessary in the first place; • make the best use of market research. The guide is filled with charts, tables, graphs, and examples to make segmenting easy. You will get a full understanding of how to use segments as well as insights on what drives price sensitivity. By applying the guide’s analysis, you’ll be equipped to improve market performance, estimate how much changes will cost, and determine whether an action is worth taking based on anticipated changes to profitability and market share.

Market Matters

Market Matters PDF Book Detail:
Author: Melissa Soika
Publisher:
ISBN:
Size: 24.44 MB
Format: PDF, Mobi
Category : Art
Languages : en
Pages : 74
View: 5937

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Book Description:

Art Market Matters

Art Market Matters PDF Book Detail:
Author: European Fine Art Foundation
Publisher:
ISBN:
Size: 41.69 MB
Format: PDF
Category : Law and art
Languages : en
Pages : 72
View: 1050

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Book Description: Series of essays describing the interaction between art market and the world of the arts in general. They draw attention to the positive affects of the art market on art historical scholarship and towards the dissemination of culture and the creative relationship between artist and dealer. Attention is given also to some of the practical difficulties faced by dealers in determining provenance and attitudes that appear to stand in the way of the open market.

Market Matters

Market Matters PDF Book Detail:
Author: Christina Garsten
Publisher: Palgrave Macmillan
ISBN: 9781403917577
Size: 71.49 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 256
View: 133

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Book Description: Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

Marketing Matters

Marketing Matters PDF Book Detail:
Author: Richard K. Thomas
Publisher: Ache Management Series
ISBN:
Size: 24.59 MB
Format: PDF, ePub, Docs
Category : Medical
Languages : en
Pages : 151
View: 2903

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Book Description: Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior management can ensure that any marketing plan faithfully reflects the organization's image and strategic thrust. This book explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer--not in the sense of developing marketing campaigns but using marketing to shape and control your organization's reputation. Topics covered include: The marketing process The senior manager's role in marketing Marketing research and planning The dollars and sense of marketing Market positioning and strategy development The promotional toolbox The changing marketing paradigm Measuring the effectiveness of marketing