How To Write A Good Advertisement A Short Course In Copywriting

How To Write A Good Advertisement  A Short Course In Copywriting PDF Book Detail:
Author: Victor O. Schwab
Publisher: Pickle Partners Publishing
ISBN: 178625798X
Size: 65.79 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 196
View: 6337

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Book Description: GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting

How to Write a Good Ad   Masters of Marketing Secrets  A Short Course In Copywriting PDF Book Detail:
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312100230
Size: 56.18 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 284
View: 1116

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Book Description: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

How To Write A Good Ad

How to Write a Good Ad PDF Book Detail:
Author: Viktor O Sshwab
Publisher:
ISBN:
Size: 38.74 MB
Format: PDF, ePub
Category :
Languages : en
Pages : 244
View: 4291

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Book Description: A Classic Short Course in Marketing"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." - Victor 0. Schwab- - - -Victor O. Schwab, shorthand secretary for Ruthrauff & Ryan's Maxwell Sackheim in 1917, so improved Sackheim's copy that he was promoted to copywriter and went on to be hailed as "the greatest mail-order copywriter of all time." A copy research pioneer, Schwab would use his coded coupon ads to test headlines, copy appeals, length, layouts, action closings and split runs of ads. He created Sunday comics ads for Dale Carnegie, body-builder Charles Atlas and Sherwin Cody's English Classics Course. In 1926, Schwab and Robert Beatty bought out Sackheim & Scherman and went on to build the giant Book-of-the-Month Club. (source: Advertising Age)Scroll Up and Get Your Copy Now

Gest Ndnisse Eines Werbemannes

Gest  ndnisse eines Werbemannes PDF Book Detail:
Author: David Ogilvy
Publisher:
ISBN: 9783430172752
Size: 16.79 MB
Format: PDF, ePub
Category : Werbung
Languages : de
Pages : 228
View: 5041

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Book Description:

How To Get Rich In Mail Order

How to Get Rich in Mail Order PDF Book Detail:
Author: Melvin Powers
Publisher:
ISBN: 9780879803735
Size: 70.77 MB
Format: PDF, ePub, Docs
Category : Direct marketing
Languages : en
Pages : 336
View: 5820

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Book Description:

The Ad Men And Women

The Ad Men and Women PDF Book Detail:
Author: Edd Applegate
Publisher: Greenwood
ISBN:
Size: 20.11 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 401
View: 6487

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Book Description: This biographical dictionary provides extended profiles of 54 men and women who have shaped advertising from the nineteenth century to the present, including copywriters, empire builders, and theorists.

Und In Der H Lle Mach Ich Weiter

Und in der H  lle mach ich weiter PDF Book Detail:
Author: Tucker Max
Publisher: Riva Verlag
ISBN: 3864130409
Size: 19.32 MB
Format: PDF
Category : Fiction
Languages : de
Pages : 416
View: 944

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Book Description: Er reißt auf und legt flach wie ein Weltmeister und trinkt gerne mal zehn Bier zu viel: Tucker Max, geboren 1976 und im Internet längst eine Kultfigur. Aus einer Wette ging 2002 seine Homepage hervor, die interessierten Damen die Gelegenheit bot, sich per Bewerbungsformular um ein Date mit ihm zu bemühen. Sechs Jahre und geschätzte 300 Frauen später gibt der selbstbewusste Womanizer die verrücktesten, heißesten, aber auch fiesesten Geschichten aus seinem bewegten Leben zum Besten. Für die einen ein Held, für die anderen eine Hassfigur - Tucker Max provoziert und lässt sich weder von Journalisten noch von Verflossenen, die juristisch gegen ihn vorgehen, ans Bein pinkeln: "Ich bin ein Arschloch. Ich betrinke mich bei völlig unpassenden Gelegenheiten, missachte soziale Normen, ... schlafe mit mehr Frauen, als vernünftig ist, und verhalte mich stets wie ein verrückt gewordener Schwachkopf. Aber ich leiste auf eine sehr wichtige Art und Weise doch meinen Beitrag zum Wohle der Menschheit: Ich teile meine Abenteuer mit dem Rest der Welt."

The Design Of Advertising

The Design of Advertising PDF Book Detail:
Author: Roy Paul Nelson
Publisher:
ISBN:
Size: 16.55 MB
Format: PDF
Category : Advertising layout and typography
Languages : en
Pages : 303
View: 1909

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Book Description:

Industrial Marketing

Industrial Marketing PDF Book Detail:
Author:
Publisher:
ISBN:
Size: 75.63 MB
Format: PDF, ePub, Docs
Category : Advertising
Languages : en
Pages :
View: 2757

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Book Description:

Library Journal

Library Journal PDF Book Detail:
Author:
Publisher:
ISBN:
Size: 41.88 MB
Format: PDF, ePub, Docs
Category : Libraries
Languages : en
Pages :
View: 1664

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Book Description: