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How To Write A Good Advertisement

How to Write a Good Advertisement PDF

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Author: Victor O. Schwab
Publisher:
ISBN: 9780879803971
Size: 61.73 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 224
View: 6464


How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade

Ogilvy Ber Werbung Im Digitalen Zeitalter

Ogilvy   ber Werbung im digitalen Zeitalter PDF

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Author: Miles Young
Publisher: Vahlen
ISBN: 3800657724
Size: 61.86 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : de
Pages : 288
View: 2978


Eine eindrucksvolle Einführung in die Welt der Werbung im digitalen Zeitalter David Ogilvy gilt als Ikone der Werbewelt. Sein Bestseller Ogilvy über Werbung lieferte essentielle Ratschläge für diejenigen in Marketing, PR, Werbung und anderen verwandten Branchen, die ihre Arbeit grundlegend verbessern wollten. Die Digitalisierung hat zahlreiche neue Herausforderungen und Möglichkeiten für Werbeagenturen und ihre Kunden geschaffen. Es ist der richtige Moment für eine Fortsetzung des ersten Buches, in der ein grundlegendes Verständnis für das digitale Ökosystem entwickelt wird. Entstanden ist ein unverzichtbares Handbuch, das den „Lärm“ der digitalen Technologie durchdringt und einige wichtige, hart erarbeitete Wahrheiten präsentiert. Unterstützt durch die neuesten Forschungsergebnisse und Fallstudien der besten digitalen Kampagnen bietet es fundierte praktische Ratschläge für die Profis der Branche und alle, die eine Karriere in der Werbung anstreben. Ogilvy über Werbung im digitalen Zeitalter hat Reichweite und Tiefgang: - Wie sollten Marken auf die digitale Landschaft reagieren? - Was bedeutet eigentlich „Content is King“? - Wie sehen intelligente Inhalte aus, mit denen sich die Menschen beschäftigen möchten? - Gibt es die postmoderne Marke? - Wie wird das Verhältnis zwischen Marken, Technologie und Gesellschaft gestaltet? - Wie nutzen Werber die Kraft kreativer Technologien? Und großer Datenmengen? - Welche fünf Persönlichkeiten beeinflussten besonders die digitale Werbung? - Was lehren uns die Neurowissenschaften über das Verhalten der Menschen? - Welche Bedeutung hat das Internet in den aufstrebenden Märkten? Miles Young war von 2009 bis 2016 CEO von Ogilvy & Mather und ist der Agentur noch heute als Non-Executive Chairman verbunden. Er startete seine lange und erfolgreiche Karriere bei Ogilvy & Mather im Jahr 1983. 1986 wurde Miles Young in den britischen Vorstand berufen, bevor er 1995 Mitglied des weltweiten Vorstands sowie Chairman von Ogilvy & Mather Asia Pacific in Hongkong wurde.

How To Write A Good Advertisement A Short Course In Copywriting

How To Write A Good Advertisement  A Short Course In Copywriting PDF

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Author: Victor O. Schwab
Publisher: Pickle Partners Publishing
ISBN: 178625798X
Size: 42.82 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 196
View: 4920


GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

Wissenschaftliches Inserieren

Wissenschaftliches Inserieren PDF

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Author: Claude C. Hopkins
Publisher:
ISBN: 9781478249641
Size: 64.85 MB
Format: PDF
Category :
Languages : de
Pages : 109
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Claude C. Hopkins ist einer der ganz großen Namen und Pioniere im Anzeigengeschäft! Er lebte und wirkte bis Anfang des 20. Jahrhunderts; Hopkins hat einige sehr bedeutende strategische Grundlagen des Marketings sowie des Inserierens erarbeitet, die bis heute fortwirken und rege eingesetzt werden, denn sie haben an Aktualität nichts eingebüßt. Im Gegenteil. Auch wenn sich die Medien in den letzten 100 Jahren rasant weiter entwickelt haben, das auf Papier gedruckte Wort längst nicht mehr das Feld beherrscht , zwinkern uns die zunächst etwas "fossil" anmutenden Mechanismen der Kundengewinnung, die Hopkins eingeführt hat, gerade auch heute sehr wirkungsvoll - selbst aus dem Cyberspace - zu.

How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting

How to Write a Good Ad   Masters of Marketing Secrets  A Short Course In Copywriting PDF

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Author: Dr. Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312100230
Size: 62.29 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 284
View: 6173


""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

Strategic Copywriting

Strategic Copywriting PDF

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Author: Edd Applegate
Publisher: Rowman & Littlefield
ISBN: 1442244097
Size: 29.51 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 310
View: 7366


When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Building A Mail Order Business

Building a Mail Order Business PDF

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Author: William A. Cohen
Publisher: John Wiley & Sons
ISBN: 9780471109464
Size: 71.39 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 592
View: 3698


With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

Overdeliver

Overdeliver PDF

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Author: Brian Kurtz
Publisher: Hay House
ISBN: 1401956750
Size: 22.78 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 312
View: 7207


Whether you're new to marketing or a seasoned pro, serial marketer Brian Kurtz's book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it.

Gest Ndnisse Eines Werbemannes

Gest  ndnisse eines Werbemannes PDF

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Author: David Ogilvy
Publisher:
ISBN: 9783430172752
Size: 58.30 MB
Format: PDF, Kindle
Category : Werbung
Languages : en
Pages : 228
View: 328



Marketing Information Guide

Marketing Information Guide PDF

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Author:
Publisher:
ISBN:
Size: 55.91 MB
Format: PDF, Docs
Category : Marketing
Languages : en
Pages :
View: 1808



Understanding Sponsored Search

Understanding Sponsored Search PDF

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Author: Jim Jansen
Publisher: Cambridge University Press
ISBN: 1139503421
Size: 31.40 MB
Format: PDF, Kindle
Category : Computers
Languages : en
Pages :
View: 6830


This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.

Principles Of Direct And Database Marketing

Principles of Direct and Database Marketing PDF

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Author: Alan Tapp
Publisher: Pearson Education
ISBN: 9780273713029
Size: 68.54 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 517
View: 3801


This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

Buying Trances

Buying Trances PDF

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Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 9781118039076
Size: 39.66 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 240
View: 3774


Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer

Web Copy That Sells

Web Copy That Sells PDF

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Author: Maria Veloso
Publisher: AMACOM
ISBN: 0814432522
Size: 57.14 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 304
View: 5592


With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

Wenn Es Hart Auf Hart Kommt

Wenn es hart auf hart kommt PDF

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Author: Ben Horowitz
Publisher: books4success
ISBN: 3864702305
Size: 22.48 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : de
Pages : 288
View: 2663


Ein Unternehmen zu führen bedeutet, auch unangenehme Entscheidungen treffen und umsetzen zu müssen. Wie entlässt man Mitarbeiter? Wie degradiert man Freunde? Ist es in Ordnung, Personal von der Firma eines Freundes abzuwerben? "Wenn Facebook-Chef Mark Zuckerberg angesichts des brutalen Innovationstempos im Tech-Business die Furcht überkommt, dann holt er sich Rat bei einem Mann: Ben Horowitz". Mit diesen Worten leitet das manager-magazin seinen Artikel zum "Buch des Monats" ein. Venture-Capital-Guru Horowitz ist im Silicon Valley eine Legende - er ist einer der erfolgreichsten, erfahrensten und bekanntesten Wagniskapital¬geber im Brennpunkt der IT-Industrie. Horowitz erklärt, wie eine Führungskraft mit schwierigen Situationen umgehen sollte, um aus einem Start-up ein erfolgreiches Unternehmen zu machen. Dabei gibt er praktisch umsetzbare Ratschläge für die schwierigen und unangenehmen Situationen im Leben eines Managers, die er mit eigenen Erfahrungen untermauert. Ein Buch aus der Praxis für die Praxis!

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