Growth And Development Of Mass Communication In India

Growth and Development of Mass Communication in India PDF Book Detail:
Author: John V. Vilanilam
Publisher:
ISBN:
Size: 12.56 MB
Format: PDF, Mobi
Category : Communication
Languages : un
Pages : 238
View: 1187

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Book Description: A fine introduction to the mass communication in india dealing with all major sub-areas like newspapers, television , radio, cinema, advertising and public relations etc.

Mass Communication In India

Mass Communication In India PDF Book Detail:
Author: J V Vilanilam
Publisher: SAGE Publishing India
ISBN: 9352805704
Size: 20.73 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 224
View: 6384

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Book Description: This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

Mass Communication In India Fifth Edition

Mass Communication in India  Fifth Edition PDF Book Detail:
Author: Keval J. Kumar
Publisher: Jaico Publishing House
ISBN: 8172243731
Size: 36.19 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 640
View: 7350

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Book Description: Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

Index India

Index India PDF Book Detail:
Author:
Publisher:
ISBN:
Size: 28.20 MB
Format: PDF, ePub, Mobi
Category : India
Languages : en
Pages :
View: 126

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Book Description:

Social Media In South India

Social Media in South India PDF Book Detail:
Author: Shriram Venkatraman
Publisher: UCL Press
ISBN: 1911307924
Size: 42.61 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 256
View: 7329

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Book Description: One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.

Indian Books In Print

Indian Books in Print PDF Book Detail:
Author:
Publisher:
ISBN:
Size: 28.56 MB
Format: PDF, Docs
Category : English imprints
Languages : en
Pages :
View: 4446

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Book Description: