Global Marketing Strategy

Global Marketing Strategy PDF Book Detail:
Author: Bodo B. Schlegelmilch
Publisher: Springer
ISBN: 3319262793
Size: 70.14 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 249
View: 2975

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Book Description: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

Global Marketing Strategy

Global Marketing Strategy PDF Book Detail:
Author: Susan P. Douglas
Publisher: McGraw-Hill College
ISBN:
Size: 61.33 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 554
View: 1240

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Book Description:

Global Marketing

Global Marketing PDF Book Detail:
Author: Ilan Alon
Publisher: Routledge
ISBN: 0429515359
Size: 26.76 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 568
View: 7286

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Book Description: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility; key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world; Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Global Marketing Strategies 6th Ed

Global Marketing Strategies  6Th Ed   PDF Book Detail:
Author: Jean-Pierre Jeannet
Publisher: Dreamtech Press
ISBN: 9788177225181
Size: 34.45 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 732
View: 5614

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Book Description: This book is a revised & complete text which is updated with key concepts and examples with reference to numerous academic and trade sources. It highlights the issues facing current managers such as the events of 9/11 and continued opposition to unlimited globalization. The book also reflects the changing role of global marketing organizations. Current sources from traditional U.S. publications--such as 'The Wall Street Journal', 'Marketing News', and 'Business Week' - are complemented by references to international publications, including 'Business Europe', 'Far Eastern Economic Review', 'Nikkei Weekly' and 'The Asian Business Journal'. I. Understanding the Global Marketing Environment II. Analyzing Global Marketing Opportunities III. Analyzing Global Marketing Opportunities IV. Designing Global Marketing Programs V. Managing the Global Marketing Effort

Global Marketing Strategies

Global Marketing Strategies PDF Book Detail:
Author: Jean-Pierre Jeannet
Publisher: Houghton Mifflin College Division
ISBN: 9780395871621
Size: 19.18 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 918
View: 2247

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Book Description: The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

Globales Marketing Management

Globales Marketing Management PDF Book Detail:
Author: Warren J. Keegan
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3486799703
Size: 42.14 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 824
View: 1062

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Book Description: Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar. Vieles in der Diskussion um globales Marketing und Strategie ist von der Spannung zwischen dem Wunsch nach globaler Standardisierung und dem Erfordernis lokaler Anpassung geprägt. Diese fruchtbringende Dialektik wird auch in diesem Werk weiter getragen, indem der Text einen spezifisch europäischen Blick auf globales Marketing wirft. In der praktischen Umsetzung ist dies durch ein europäisch-amerikanisches Autorenteam erstmals gelungen.

Global Marketing Management

Global Marketing Management PDF Book Detail:
Author: Gustavo Morales
Publisher: Scientific e-Resources
ISBN: 1839473126
Size: 63.59 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 324
View: 1903

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Book Description: Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

Global Marketing

Global Marketing PDF Book Detail:
Author: Ilan Alon
Publisher: Routledge
ISBN: 9780429203343
Size: 72.57 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 640
View: 4333

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Book Description: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility; key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world; Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.

Global Marketing

Global Marketing PDF Book Detail:
Author: Carlyle Farrell
Publisher: SAGE
ISBN: 1473910889
Size: 78.49 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 360
View: 881

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Book Description: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students' learning 'Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field 'Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

No Logo

No Logo  PDF Book Detail:
Author: Naomi Klein
Publisher: S. Fischer Verlag
ISBN: 3104031533
Size: 13.68 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 528
View: 5194

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Book Description: +++ Der Klassiker der Globalisierungskritik und Bestseller, jetzt im FISCHER Taschenbuch +++ Die führende Intellektuelle unserer Zeit und Bestsellerautorin Naomi Klein offenbart die Machenschaften multinationaler Konzerne hinter der Fassade bunter Logos. Der von ihr propagierte Ausweg aus dem Markendiktat ist eine Auflehnung gegen die Täuschung der Verbraucher, gegen menschenunwürdige Arbeitsbedingungen, Zerstörung der Natur und kulturellen Kahlschlag. Denn durch ihre Demystifizierung verlieren die großen, global agierenden Marken an Glanz und Macht – zum Wohle aller.