Dictionary Of Advertising And Marketing Concepts

Dictionary of Advertising and Marketing Concepts PDF Book Detail:
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315430525
Size: 25.56 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 143
View: 2259

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Book Description: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

The Marketing Glossary

The Marketing Glossary PDF Book Detail:
Author: Mark N. Clemente
Publisher: clementebooks
ISBN: 0971943400
Size: 44.56 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages :
View: 352

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Book Description: Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

A Dictionary Of Marketing

A Dictionary of Marketing PDF Book Detail:
Author: Charles Doyle
Publisher: Oxford University Press
ISBN: 0199590230
Size: 65.22 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 436
View: 6867

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Book Description: Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.

Dictionary Of Marketing Communications

Dictionary of Marketing Communications PDF Book Detail:
Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Size: 73.49 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 249
View: 3614

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Book Description: The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

The Dictionary Of Marketing

The Dictionary of Marketing PDF Book Detail:
Author: Azaz Motiwala
Publisher: Lulu.com
ISBN: 1435705122
Size: 74.37 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 291
View: 4953

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Book Description: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Dictionary Of Marketing Terms Barron S Business Guides

Dictionary of Marketing Terms  Barron s Business Guides  PDF Book Detail:
Author: Jane Imber
Publisher: Barron's snippet
ISBN: 9780764181641
Size: 62.27 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 608
View: 1452

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Book Description: More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

The Encyclopaedic Dictionary Of Marketing

The Encyclopaedic Dictionary of Marketing PDF Book Detail:
Author: Kaleem Mohammad Khan
Publisher: SAGE Publishing India
ISBN: 9352802780
Size: 46.15 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 356
View: 7775

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Book Description: This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.

Dictionary Of Marketing And Communication

Dictionary of Marketing and Communication PDF Book Detail:
Author: Frank William Jefkins
Publisher: Intertext Publications
Size: 32.97 MB
Format: PDF, Kindle
Category : Advertising
Languages : en
Pages : 121
View: 6697

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Book Description:

Macmillan Dictionary Of Marketing Advertising

Macmillan Dictionary of Marketing   Advertising PDF Book Detail:
Author: Michael John Baker
Publisher: New York : Nichols Publishing Company
Size: 10.17 MB
Format: PDF, Docs
Category : Advertising
Languages : en
Pages : 217
View: 1869

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Book Description: Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR