Communication Theory

Communication Theory PDF Book Detail:
Author: T G Thomas S Chandra Sekhar
Publisher: Tata McGraw-Hill Education
ISBN: 9780070590915
Size: 25.52 MB
Format: PDF, ePub, Mobi
Category : Digital communications
Languages : un
Pages : 335
View: 6243

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Book Description:

Introducing Communication Theory

Introducing Communication Theory PDF Book Detail:
Author: Richard L. West
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780767405225
Size: 19.84 MB
Format: PDF, Mobi
Category : Communication
Languages : un
Pages : 478
View: 6210

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Book Description: The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Mass Communication Theory Foundations Ferment And Future

Mass Communication Theory  Foundations  Ferment  and Future PDF Book Detail:
Author: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 9781285052076
Size: 33.66 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : un
Pages : 432
View: 585

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Book Description: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Encyclopedia Of Communication Theory

Encyclopedia of Communication Theory PDF Book Detail:
Author: Stephen W. Littlejohn
Publisher: SAGE
ISBN: 1412959373
Size: 21.33 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : un
Pages : 1105
View: 7526

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Book Description: With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry

The Communication Theory Reader

The Communication Theory Reader PDF Book Detail:
Author: Paul Cobley
Publisher: Psychology Press
ISBN: 9780415147163
Size: 36.36 MB
Format: PDF, ePub
Category : Social Science
Languages : un
Pages : 506
View: 1542

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Book Description: Brings together the most important work which has shaped the field of communication studies and samples a range of theories from a wide range of disciplines.

Communication Theory Today

Communication Theory Today PDF Book Detail:
Author: David J. Crowley
Publisher: Stanford University Press
ISBN: 9780804723473
Size: 66.22 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 312
View: 4003

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Book Description: This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua Meyrowitz, David Mitchell, Mark Poster, Majid Tehranian, John B. Thompson and Teun A. van Dijk.

Essentials Of Mass Communication Theory

Essentials of Mass Communication Theory PDF Book Detail:
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803973572
Size: 41.45 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 208
View: 3474

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Book Description: This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Using Communication Theory

Using Communication Theory PDF Book Detail:
Author: Sven Windahl
Publisher: SAGE
ISBN: 9780803984318
Size: 62.80 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 248
View: 5589

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Book Description: This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Communication As

Communication as     PDF Book Detail:
Author: Gregory J. Shepherd
Publisher: SAGE
ISBN: 9781412906586
Size: 35.36 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : un
Pages : 276
View: 3263

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Book Description: In Communication as...: Perspectives on Theory, editors Gregory J. Shepherd, Jeffrey St. John, and Ted Striphas bring together a collection of 27 essays that explores the wide range of theorizing about communication, cutting across all lines of traditional division in the field. The essays in this text are written by leading scholars in the field of communication theory, with each scholar employing a particular stance or perspective on what communication theory is and how it functions. In essays that are brief, argumentative, and forceful, the scholars propose their perspective as a primary or essential way of viewing communication with decided benefits over other views.

Chinese Communication Theory And Research

Chinese Communication Theory and Research PDF Book Detail:
Author: Wenshan Jia
Publisher: Greenwood Publishing Group
ISBN: 9781567506556
Size: 38.88 MB
Format: PDF
Category : History
Languages : en
Pages : 281
View: 4808

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Book Description: Addresses the state of Chinese communication studies, including its achievements, problems, challenges, and potential for advancement in a globalized 21st century.