Cim Coursebook 03 04 Marketing Fundamentals

CIM Coursebook 03 04 Marketing Fundamentals PDF Book Detail:
Author: Frank Withey
Publisher: Routledge
ISBN: 1136005935
Size: 34.71 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 384
View: 6338

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Book Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Cim Coursebook 03 04 Marketing Fundamentals

CIM Coursebook 03 04 Marketing Fundamentals PDF Book Detail:
Author: Frank Withey
Publisher: Routledge
ISBN: 0750659572
Size: 41.41 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 384
View: 470

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Book Description: Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts.

Cim Coursebook 03 04 Marketing In Practice

CIM Coursebook 03 04 Marketing in Practice PDF Book Detail:
Author: Mike Hyde
Publisher: Routledge
ISBN: 1136005781
Size: 39.22 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 240
View: 7242

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Book Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Cim Coursebook 03 04 Marketing Environment

CIM Coursebook 03 04 Marketing Environment PDF Book Detail:
Author: Mike Oldroyd
Publisher: Routledge
ISBN: 1136005625
Size: 64.57 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 416
View: 1456

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Book Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Cim Coursebook 03 04 Marketing Planning

CIM Coursebook 03 04 Marketing Planning PDF Book Detail:
Author: Karen Beamish
Publisher: Routledge
ISBN: 1136010025
Size: 16.65 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 376
View: 5832

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Book Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Cim Coursebook 03 04 Marketing Communications

CIM Coursebook 03 04 Marketing Communications PDF Book Detail:
Author: Chris Fill
Publisher: Routledge
ISBN: 1136005692
Size: 32.92 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 232
View: 1587

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Book Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Cim Coursebook 03 04 Marketing Management In Practice

CIM Coursebook 03 04 Marketing Management in Practice PDF Book Detail:
Author: Tony Curtis
Publisher: Routledge
ISBN: 1136005544
Size: 75.11 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 288
View: 4047

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Book Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Cim Coursebook 03 04 Strategic Marketing Management

CIM Coursebook 03 04 Strategic Marketing Management PDF Book Detail:
Author: Helen Meek
Publisher: Routledge
ISBN: 1136009949
Size: 75.99 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 304
View: 4620

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Book Description: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Cim Coursebook Marketing Fundamentals 07 08

CIM Coursebook Marketing Fundamentals 07 08 PDF Book Detail:
Author: Frank Withey
Publisher: Routledge
ISBN: 1136419500
Size: 49.27 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 416
View: 2075

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Book Description: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Cim Coursebook Marketing Essentials

CIM Coursebook Marketing Essentials PDF Book Detail:
Author: Jim Blythe
Publisher: Routledge
ISBN: 1136442456
Size: 64.67 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 186
View: 4184

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Book Description: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk