Buyology

Buyology PDF Book Detail:
Author: Martin Lindstrom
Publisher: Campus Verlag
ISBN: 3593389290
Size: 72.84 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 230
View: 225

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Book Description: Was wissen wir eigentlich wirklich darüber, warum wir kaufen, was wir kaufen? Niemand hat bisher erschlossen, was genau in unserem Gehirn passiert, wenn wir Kaufentscheidungen treffen – der Marketingguru Martin Lindstrom ändert das jetzt. In seinem Bestseller »Buyology«, der in 25 Sprachen übersetzt wurde, präsentiert der gebürtige Däne die faszinierenden Ergebnisse seiner revolutionären Neuromarketingstudie, in der er erstmals die unmittelbare Wirkung von Marketing auf das menschliche Gehirn untersucht. Er zeigt, was selbst die raffiniertesten Unternehmen, Werbemacher und Marketer noch nicht über unsere Kaufgedanken wissen, räumt mit den gängigen Vorurteilen über unser Kaufverhalten auf und liefert uns spannende Erkenntnisse über die Beeinflussung unserer Entscheidungen, unser Kaufverhalten und letztlich uns selbst.

Buy Ology

Buy Ology PDF Book Detail:
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Size: 16.26 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 254
View: 2825

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Book Description: Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

Buyology

Buyology PDF Book Detail:
Author: Martin Lindstrom
Publisher:
ISBN: 9786052261866
Size: 40.24 MB
Format: PDF, Kindle
Category :
Languages : un
Pages : 227
View: 1407

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Book Description:

Buyology

Buyology PDF Book Detail:
Author: Martin Lindstrom
Publisher: Grupo Planeta Spain
ISBN: 8498753953
Size: 29.89 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : un
Pages :
View: 4793

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Book Description: ¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo... En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se le mostraban diversos anuncios, logotipos, comerciales, marcas y productos. Un libro sorprendente sobre cómo seres racionales actúan de forma tan irracional.

Buyology

Buyology PDF Book Detail:
Author: Martin Lindstrom
Publisher: Random House
ISBN: 1448149762
Size: 63.13 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : un
Pages : 272
View: 848

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Book Description: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Buyology

Buyology PDF Book Detail:
Author: Мартин Линдстром
Publisher:
ISBN: 9785916574012
Size: 35.80 MB
Format: PDF, ePub, Docs
Category : Law
Languages : un
Pages : 189
View: 675

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Book Description: Эта книга будет полезна не только тем, кто работает в сфере маркетинга и рекламы, но и тем, кто хоть раз попадал в сети компаний, пытающихся завоевать наше внимание, наши деньги и наши умы

Buyology By Martin Lindstrom Summary

Buyology by Martin Lindstrom  Summary  PDF Book Detail:
Author: QuickRead
Publisher: QuickRead.com
ISBN:
Size: 19.37 MB
Format: PDF, Kindle
Category : Study Aids
Languages : un
Pages :
View: 4797

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Book Description: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever.

Buy Ology

Buy Ology PDF Book Detail:
Author: Martin Lindström
Publisher: Broadway Business
ISBN: 9780385523882
Size: 78.99 MB
Format: PDF, ePub
Category : Consumer behavior
Languages : un
Pages : 240
View: 1271

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Book Description: How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packagesnot only fail to discourage smoking, they actually make smokers want to light up. Despite government bans,subliminal advertising still surrounds us– from bars to highway billboards to supermarket shelves. "Cool” brands, like iPodstrigger our mating instincts. Other senses– smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell.In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away . Companies routinetlycopy fromthe world ofreligion and create rituals– like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Summary Buyology Truth And Lies About Why We Buy By Martin Lindstrom

SUMMARY   Buyology  Truth And Lies About Why We Buy By Martin Lindstrom PDF Book Detail:
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Size: 58.26 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 35
View: 1701

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Book Description: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how our brain really reacts to the stimuli of advertising strategies. *You will also learn : why we are attracted to certain brands and products; how to have more control over our buying decisions; you will understand the role of logos and product placement; how sexual suggestions make us more inclined to buy. *We are all consumers and, as a result, we are subjected to dozens, maybe hundreds, of commercial messages every day. How do we explain that we are affected by some messages and forget about others? To find out what makes us choose one product over another, Martin Lindstrom uses neuromarketing. His research on the brain's reactions will allow us to decode the way consumers think and the techniques used by advertisers to seduce or fool us. *Buy now the summary of this book for the modest price of a cup of coffee!

Buyology

Buyology PDF Book Detail:
Author: Martin Lindstrom
Publisher: Optimist Yayın Grubu
ISBN: 6052202572
Size: 12.61 MB
Format: PDF, Docs
Category : Business & Economics
Languages : un
Pages : 216
View: 2882

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Book Description: OPTİMİST'in İş-Yönetim dizisinde yayımlanan Buy.ology'de ünlü pazarlama gurusu Martin Linstrom pazarlamacıların, ekonomistlerin, sosyal bilimcilerin ve tüketicilerin önünde yepyeni bir pencere açıyor. Buy.ology, tüketicilerin beyinlerini fMRI* cihazlarıyla tarayarak, hangi markayı neden tercih ettiklerini tespit etmeye yönelik en kapsamlı nöropazarlama çalışmasının sonuçlarını içeriyor. 2000 tüketici üzerinde gerçekleştirilen, üç yılda tamamlanan ve toplam yedi milyon dolara mal olan bu araştırma, insanların satın alma ve karar verme süreçlerine ışık tutuyor. 15 dile çevrilerek kısa sürede bir fenomen haline gelen kitap, bu alanda bilinen en kapsamlı veritabanı olarak kabul ediliyor. İster 20. yüzyılın marka büyüsüne köklü bir güvensizlik besliyor olun, isterseniz psikolojik stratejilerle müşterilerinizin beyinlerinin kapısını aralamaya çalışın, tüketici ve üretici davranışları hakkında son yılların bu büyüleyici içgörüler hazinesine kayıtsız kalamayacaksınız. Kurduğu BBDO Interactive sayesinde 27 yaşında Asya'nın en büyük web ajansının CEO'su olan Linstrom, aynı başarıyı BBDO Interactive Avrupa'yı kurarak tekrarladı. Adage'de her hafta düzenlediği video raporları, yazılarıyla 30 ülkede 4 milyondan fazla kişiye ulaşan, yılın 300 gününü yollarda geçiren Lindstrom, aynı zamanda pek çok şirketin de yönetim kurulu üyesi. Müşterileri arasında Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages ve Microsoft yer alıyor.