Branddigital

BrandDigital PDF Book Detail:
Author: Allen P. Adamson
Publisher: St. Martin's Press
ISBN: 9780230614550
Size: 42.66 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 288
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Book Description: Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.

Home Power

Home Power PDF Book Detail:
Author:
Publisher:
ISBN:
Size: 73.82 MB
Format: PDF, Docs
Category : Buildings
Languages : en
Pages :
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Interface Design

Interface Design PDF Book Detail:
Author: Stephan Thesmann
Publisher: Springer-Verlag
ISBN: 3658038578
Size: 27.13 MB
Format: PDF, Mobi
Category : Computers
Languages : de
Pages : 536
View: 7644

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Book Description: Da Sie dieses Buch in der Hand halten, wissen Sie bereits, wie wichtig gute Benutzungsoberflächen für den Erfolg einer Software sind – sei es für eine Webseite, eine App oder jedes andere Programm. Aber was genau macht ein gutes User Interface aus? Es gestattet möglichst vielen Benutzern, eine Software intuitiv zu benutzen! Dabei geht es auf die unterschiedlichen Fähigkeiten, Vorlieben und auch Emotionen der User ein. Design und Umsetzung sorgen für ein hohes Maß an Zugänglichkeit nicht nur für Menschen, sondern auch für (Such-) Maschinen. Dieses Lehrbuch führt Sie in die physiologischen und psychologischen Grundlagen der menschlichen Wahrnehmung und Informationsverarbeitung ein. So dann erfahren Sie, wie Sie Interfaces barrierefrei gestalten und für Suchmaschinen optimieren können, um einen großen Benutzerkreis anzusprechen. Anschließend lernen Sie, die Anforderungen an Usability, User Experience und Accessibility in den einzelnen Phasen des Entwurfsprozesses umzusetzen. Die projektorientierte Vorgehensweise führt Sie mit vielen Beispielen und ausführlichen Erläuterungen schrittweise von der ersten Idee bis hin zur Fähigkeit, qualitativ hochwertige Interfaces zu entwerfen und Entwicklungsprozesse zu managen.

Shift Ahead

Shift Ahead PDF Book Detail:
Author: Allen Adamson
Publisher: AMACOM
ISBN: 0814438342
Size: 57.80 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 272
View: 1223

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Book Description: In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some companies always seem to know the perfect season to shift gears, as well as the rights methods to implement when doing so, while others ruefully, and perhaps stubbornly, go down sinking when a simple shift would’ve saved everything?Shift Ahead taps into both success stories and cautionary tales from others who have gone before in order to provide for readers a smart, calculated approach to knowing both: 1) when to change course and 2) how to pull it off. Packed with insightful interviews from leaders at HBO, Adobe, BlackBerry, National Geographic, Microsoft, Kodak, and elsewhere, this must-have resource explains how to• Spot warning signs that it’s time for a reinvention• Overcome obstacles standing in the way of your company’s future goals• Maintain authenticity when shifting gears• Execute changes seamlessly, no matter how bold they areToday more than at any other time before, knowing when to shift, and how to do so successfully, is the key to remaining competitive. But with Shift Ahead, this difficult yet imperative maneuver will become the key to your company’s long-term success!

Luxury Sales Force Management

Luxury Sales Force Management PDF Book Detail:
Author: M. Merk
Publisher: Springer
ISBN: 1137347449
Size: 19.33 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 213
View: 1288

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Book Description: The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Rethinking Place Branding

Rethinking Place Branding PDF Book Detail:
Author: Mihalis Kavaratzis
Publisher: Springer
ISBN: 3319124242
Size: 77.31 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 248
View: 5874

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Book Description: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

China S Economic Modernisation And Structural Changes Essays In Honour Of John Wong

China s Economic Modernisation And Structural Changes  Essays In Honour Of John Wong PDF Book Detail:
Author: Zheng Yong-nian
Publisher: World Scientific
ISBN: 9811203636
Size: 15.30 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 360
View: 7422

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Book Description: This book provides a timely update on the ongoing transformation of the Chinese economy. As the world's second largest economy, China marked the 40th anniversary of economic reform and opening-up in 2018. In this book, top scholars on Chinese economic studies review China's remarkable economic achievement in the past four decades and analyse the challenges facing economic development in the country.The book focusses on structural changes of China's economy, which are essential to steer the country towards sustainable development. It studies the long-term factors affecting the Chinese economy such as education and innovation, and emerging sources of economic growth, such as e-commerce. Other important aspects of the Chinese economy explored in this book include the economic role of the Chinese government, fiscal reforms, capital account liberalisation, housing policies, competition policy and anti-monopoly law, China's export, trends of regional development and reforms of state-owned enterprises.This rich collection of policy-oriented economic studies is also a tribute to Professor John Wong, former research director of the East Asian Institute, National University of Singapore, who passed away in June 2018. For over three decades, Professor Wong had followed and provided insightful analyses on China's economic development.

Fcc Record

FCC Record PDF Book Detail:
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Size: 10.71 MB
Format: PDF, Docs
Category : Telecommunication
Languages : en
Pages :
View: 5763

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Book Description: