Smart Giving Is Good Business

Smart Giving Is Good Business PDF Book Detail:
Author: Curt Weeden
Publisher: John Wiley & Sons
ISBN: 9781118001622
Size: 16.96 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 288
View: 3361

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Book Description: Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

Good Works

GOOD WORKS  PDF Book Detail:
Author: Philip Kotler
Publisher: GABAL Verlag GmbH
ISBN: 3869364718
Size: 75.11 MB
Format: PDF, Docs
Category : Business & Economics
Languages : de
Pages : 346
View: 3739

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Book Description: Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben folgendes Problem: Entweder man wirft ihnen vor, CSR opportunistisch als Marketinginstrument zu missbrauchen, oder sie gelten als sozialromantische Übergangsphänomene ohne ernsthafte wirtschaftliche Ambition. Good Works! wendet sich an Unternehmenslenker, die aus tiefer Überzeugung beides wollen: Gewinne erzielen und Gutes tun. Das Buch enthält zahlreiche praktische Impulse, wie gesellschaftliche und wirtschaftliche Ziele ausbalanciert werden können. CSR ist längst kein Nice-to-have mehr. Es ist ein Must-do für alle Wirtschaftsvertreter, die auch in Zukunft ernst genommen werden, und gehört zum Spannendsten, was die Unternehmenswelt uns heute zu bieten hat. Immer mehr Unternehmen beweisen tagtäglich, dass es möglich ist, gleichzeitig etwas für eine bessere Welt und für die eigenen Bilanzen zu tun. Good Works! zeigt anhand aktueller Beispiele aus über 50 großer und mittelständischer Unternehmen weltweit – darunter Coca Cola, Nike, Patagonia, IBM, Genreral Electric u.a. – wie Unternehmen das Wohl der Allgemeinheit in ihr Marketing integrieren und Zynikern den Wind aus den Segeln nehmen können.

Management Ethics And Talmudic Dialectics

Management Ethics and Talmudic Dialectics PDF Book Detail:
Author: Nathan Lee Kaplan
Publisher: Springer
ISBN: 3658052554
Size: 67.71 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 377
View: 6375

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Book Description: Nathan Lee Kaplan develops a talmudic perspective on management ethics. By analyzing the central ethical dilemmas of corporate managers in light of applicable traditions from the Oral Torah, this book offers a critical bridge between the contemporary business corporation and rabbinic Judaism’s foundational tradition. The issues studied thereby include organizational culture, fraud and corruption, whistle-blowing, investor and employment relations, executive compensation, corporate social responsibility and environmental sustainability.

Standing On The Sun

Standing on the Sun PDF Book Detail:
Author: Christopher Meyer
Publisher: Harvard Business Review Press
ISBN: 1422142388
Size: 54.80 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 336
View: 3529

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Book Description: For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward. As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world? Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them: · The obsession with return on equity gives way to more broad-based measurements of success. · Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks. · Businesses take ownership of the impacts they now call "externalities." Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.

Pro Bono

Pro Bono  PDF Book Detail:
Author: Mikkel Thorup
Publisher: John Hunt Publishing
ISBN: 1782798684
Size: 73.66 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 100
View: 2907

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Book Description: Pro Bono? discusses philanthropy not as a social or humanitarian practice but as an integrated part of present-day creative capitalism, having a direct relation to its growing inequality. The book investigates four expressions of philanthropy as ideology: consumer philanthropy, where we are asked to consume with good conscience; corporate philanthropy where businesses engage in social work and where philanthropic associations reengineer themselves to mimic corporations; billionaire philanthropy where conspicuous consumption is now being supplemented with conspicuous philanthropy; and finally celebrity philanthropy where now one of the hallmarks of a celebrity is the commitment to use that fame to do good.

Fundraising With Businesses

Fundraising with Businesses PDF Book Detail:
Author: Joe Waters
Publisher: John Wiley & Sons
ISBN: 1118615727
Size: 40.29 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 304
View: 1012

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Book Description: 40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites. Written by an experienced fundraiser and renowned blogger and speaker on business giving. Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.

Lo Bueno Funciona Ed Colombia

Lo bueno funciona Ed Colombia PDF Book Detail:
Author: Philip Kotler, David Hessekiel, Nancy Lee
Publisher: LID Editorial
ISBN: 8483568144
Size: 49.32 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages :
View: 195

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Book Description: A quienes mezclan Responsabilidad Social Corporativa con negocios se les suele tildar bien de empresarios oportunistas que quieren lavar su imagen o bien de emprendedores con visión social que desean crear un mundo mejor. Lejos de ambas visiones Philip Kotler, el gurú del marketing, junto a dos grandes expertos como David Hessekiel y Nancy R. Lee, nos acercan a la teoría positivista de las iniciativas sociales como medio de alcanzar el delicado equilibrio de generar simultáneamente dividendos financieros y sociales.Lo bueno funciona enseña a todo aquel que se considere un verdadero creador de negocio a dar con la mejor causa social corporativa a través de casos de éxito tanto de compañías españolas (Agbar, CaixaBank, Coca-Cola, Danone, Endesa, Telefónica, Mango y Unilever) como de otras extranjeras. Sus páginas están llenas de orientaciones y de los mejores consejos para integrar el marketing con las iniciativas sociales en los principales objetivos de un negocio. Este libro es la mejor brújula para lograr ser un empresario responsable y no solo parecerlo.

The Handbook Of Strategic Public Relations And Integrated Marketing Communications Second Edition

The Handbook of Strategic Public Relations and Integrated Marketing Communications  Second Edition PDF Book Detail:
Author: Clarke L. Caywood
Publisher: McGraw Hill Professional
ISBN: 0071770984
Size: 57.40 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 640
View: 2114

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Book Description: The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.

Smart Business For Contractors

Smart Business for Contractors PDF Book Detail:
Author: Jim Kramon
Publisher: Taunton Press
ISBN: 9781561584116
Size: 25.93 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 204
View: 6684

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Book Description: Running a small business can be daunting to the contractor whose expertise is in building -- not finance or law. This book helps demystify the day-to-day challenges that contractors face. It includes advice on how to submit an accurate bid, charge a fair price, and not overlook overhead and fixed costs.

Start Up Smart

Start up Smart PDF Book Detail:
Author: Robin Bennett
Publisher: Harriman House Limited
ISBN: 0857190466
Size: 65.44 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 144
View: 2040

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Book Description: This book will not make you a million in three months and it doesn't make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling. What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term. Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it's possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out. Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is based on what Robin has found to work over the last 20 years in business. It shows how you can do it too - how you can use this knowledge to start up, and most importantly, start up smart!