Adweek S Marketing Week

Adweek s Marketing Week PDF Book Detail:
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ISBN:
Size: 53.93 MB
Format: PDF, ePub, Mobi
Category : Advertising
Languages : en
Pages :
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Book Description:

Adweek

Adweek PDF Book Detail:
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ISBN:
Size: 50.35 MB
Format: PDF, ePub, Mobi
Category : Advertising
Languages : en
Pages :
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Fcc Record

FCC Record PDF Book Detail:
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Size: 15.30 MB
Format: PDF, Mobi
Category : Telecommunication
Languages : en
Pages :
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Book Description:

The Adweek Copywriting Handbook

The Adweek Copywriting Handbook PDF Book Detail:
Author: Joseph Sugarman
Publisher: John Wiley & Sons
ISBN: 111842879X
Size: 44.59 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 368
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Book Description: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Adweek 87

Adweek  87   PDF Book Detail:
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Size: 35.63 MB
Format: PDF, Kindle
Category : Advertising
Languages : en
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Book Description: Adweek.com offers articles from the current issues of "Adweek." The site offers the current headline news, feature stories, culture trends, industry events, and job postings. The magazine is tailored to advertising, marketing, and media professionals.

Adweek Media Market Directory

Adweek Media market Directory PDF Book Detail:
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Size: 46.50 MB
Format: PDF, Docs
Category : Market surveys
Languages : en
Pages :
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Book Description:

Made Up

Made Up PDF Book Detail:
Author: Martha Laham
Publisher: Rowman & Littlefield Publishers
ISBN: 1538138050
Size: 35.51 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 300
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Book Description: Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Adweek

Adweek PDF Book Detail:
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Size: 11.46 MB
Format: PDF, ePub, Mobi
Category : Advertising
Languages : en
Pages :
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Book Description: Vols. for 1981- include four special directory issues.

Adweek

Adweek PDF Book Detail:
Author:
Publisher:
ISBN:
Size: 53.27 MB
Format: PDF, Mobi
Category : Advertising
Languages : en
Pages :
View: 3819

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Book Description: Vols. for 1981- include four special directory issues.